Director, IIM Trichy
Dr. Prafulla Agnihotri holds a Master’s Degree in Management Studies (M.M.S.) and Ph.D. in International Marketing Strategy area from Jamnalal Bajaj Institute of Management Studies, Mumbai. He has about ten years’ experience in the industry- in sales, marketing and training, and over fifteen years of experience in academics. He has also completed a post-graduate Diploma in Training and Development from Indian Society for Training and Development (ISTD), New Delhi. He is the founder director of IIM Tiruchirappalli, Tamil Nadu, India. Before taking over the current post, he was a Professor in Marketing group at Indian Institute of Management (IIM) Calcutta. He is on a special leave from IIM Calcutta to set up IIM Tiruchirappalli.
He teaches courses in Marketing Management, Strategic Management, International Marketing, Services Marketing and Strategic Brand Management. His major research interests are in Brand / Marketing Audit, International Marketing Strategy and Global Competitiveness areas. Currently, he is researching on the role of home country government in promoting the global competitiveness of the firms emerging from that country. He has over twenty research papers published in several refereed reputed journals and magazines at national and international levels.
He has co-authored a book titled Principles of Marketing, with Philip Kotler, North-western University, USA; Gary Armstrong, University of North Carolina, USA and Ehsan-Ul-Haq, Lahore University of Management Sciences, Pakistan which has been published by Pearson Education (Prentice Hall).
As a professional corporate trainer, he has been conducting corporate training programmes for over fifteen years and has conducted several programmes in sales, marketing, strategy, and customer care and CRM areas. He has so far conducted his training programmes and workshops in India, UAE and France.
He is a visiting faculty with Euromed, Marseille Provence (an EQUIS Certified B-school), and CERAM, Sophia Antipolis, France and teaches the courses of Marketing, International Business and International HRM to their students of MBA.
He was declared the Best Teacher in Marketing Management at 16th Business School Affaire and Dewang Mehta Business School Awards in September 2008 and was awarded the Best Professor in Marketing awardat the Asia’s Best B-School Awards by CMO Asia on 23rd July, 2010 at Singapore. He has been honoured with the most coveted institutional and globally reputed Presentation of “Bharat Jyoti Award 2012”.
He is a member of Indian Society of Applied Behavioural Science (ISABS), New Delhi and is a consultant on the panel of Export Import Bank of India part from being on the advisory board / editorial panel of three business schools.
He is also a member of the Working Group on “Technical and Professional Education” for the formulation of Twelfth Five Year Plan constituted by the State Planning Commission, Government of Tamil Nadu.
He has been nominated to be a member of Indian Institute of Management Kozhikode (IIMK) Society by Ministry of Human Resource Development (MHRD).
He has been appointed as the Government of India nominee on the council of Management of AIMA for the year 2012-13. He has also been appointed by the Government of India as a member in the first court of Central University of Tamil Nadu (CUTN).
He has also delivered key note speeches in a number of institutions all over the world.